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We live in an age where ‘word of mouth’ marketing now takes place online. This has long been the best, and most sought-after form of marketing and today, Google reviews have become the most efficient, and influential form of digital marketing out there. What do you most do these days when you want to know something? They use Google.

When people have more information about your business, where do they go? Google. Google has become the leading source for online reviews and as result, a source of valuable information for consumers. This is why so many people are using Google Business and setting up a business page as part of their online presence.

Customers trust reviews on Google, especially when making purchases, which is why you need as many positive Google business reviews as possible if you want your business to succeed. If generating Google reviews is not a part of your digital marketing strategy, you cannot expect your business to succeed.